{
    "title": "Une collaboration entre Lucy & DKV\u2026ce n\u2019est pas sans cons\u00e9quences",
    "modified_at": "2026-11-05 13:38:51",
    "published_at": "2026-11-05 13:38:00",
    "url": "https://news.lucyagency.com/une-collaboration-entre-lucy-dkvce-nest-pas-sans-consequences",
    "short_url": "http://prez.ly/OQoe",
    "culture": "fr_BE",
    "language": "FR",
    "subtitle": "La plupart des responsables et d\u00e9cideurs d\u2019entreprise savent aujourd\u2019hui qu\u2019avec DKV, ils offrent \u00e0 leurs collaborateurs l\u2019une des meilleures assurances sant\u00e9 du march\u00e9. Ce qui est parfois moins \u00e9vident, ce sont toutes les retomb\u00e9es positives qu\u2019un tel choix peut g\u00e9n\u00e9rer, tant pour les collaborateurs que pour leur employeur. Enfin\u2026 jusqu\u2019\u00e0 pr\u00e9sent.",
    "slug": "une-collaboration-entre-lucy-dkvce-nest-pas-sans-consequences",
    "body": "<p>Dans une nouvelle s&eacute;rie de vid&eacute;os d&eacute;cal&eacute;es, DKV et Lucy mettent en sc&egrave;ne plusieurs employeurs fictifs confront&eacute;s &agrave; des marques de reconnaissance inattendues apr&egrave;s avoir choisi DKV pour leurs collaborateurs. Entre bouquets de fleurs, hommages et autres attentions surprenantes, la campagne illustre avec humour l&#039;impact qu&#039;une bonne assurance sant&eacute; peut avoir sur la perception des employeurs.</p><div id=\"video-f4258a75-9aa8-494a-a972-19a6e02da11e\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1243710140%3Fshare%3Dcopy%23_cb1793883025&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><a href=\"https://vimeo.com/1243710140?share=copy\">DKV - BBE - Compilation - BEFR</a></p><p><a href=\"https://vimeo.com/1243710141?share=copy\">DKV - BBE - Compilatie - BENL</a></p><p>&laquo; Les caract&eacute;ristiques des produits DKV sont bien s&ucirc;r abord&eacute;es dans cette campagne, mais c&rsquo;est rafra&icirc;chissant de pouvoir promouvoir une assurance de mani&egrave;re aussi ludique. C&rsquo;est aussi l&rsquo;avantage d&rsquo;un nom qui sonne d&eacute;j&agrave; aussi bien que celui de DKV. &raquo; &ndash; Laurent Dochy, directeur cr&eacute;atif chez Lucy.</p><div\n    id='gallery-690dc75f-dd79-49d0-9458-d710312efc25'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Avec cette campagne, DKV met en lumi&egrave;re l&rsquo;impact positif qu&rsquo;une assurance sant&eacute; de qualit&eacute; peut avoir tant pour les collaborateurs que pour les employeurs, tout en renfor&ccedil;ant son positionnement comme partenaire de choix des entreprises en mati&egrave;re de sant&eacute; et de bien-&ecirc;tre.</p><p><strong>Assets</strong></p><p>&nbsp;</p><p><strong>DKV</strong></p><p>DKV Belgium S.A. a &eacute;t&eacute; cr&eacute;&eacute;e en 1964, et s&#039;est depuis lors d&eacute;velopp&eacute;e comme le sp&eacute;cialiste belge en assurances soins de sant&eacute; priv&eacute;es. Elle propose une gamme compl&egrave;te de garanties, tant pour les particuliers que pour les entreprises, et peut ainsi compter sur la confiance de pr&egrave;s de deux millions d&#039;assur&eacute;s. Pour plus information :</p><div id=\"bookmark-3602f82e-fa02-4731-954f-12bcdad9193f\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://www.dkv.be/fr\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fwww.dkv.be%2Fthemes%2Fcustom%2Fgbltoolbox%2Fimg%2Fog-picture.jpg?ar=1%3A1&amp;fit=crop&amp;s=ea040f3577b1cfe91e63464ed0cb161e)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.dkv.be/fr\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"3602f82e-fa02-4731-954f-12bcdad9193f\"\n           >\n                Offrir DKV \u00e0 vos employ\u00e9s... ce n\u2019est pas sans cons\u00e9quences | DKV            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                DKV vous permet de b\u00e9n\u00e9ficier des meilleurs soins de sant\u00e9 tout au long de votre vie. D\u00e9couvrez toutes nos assurances.            </div>\n        \n        <a href=\"https://www.dkv.be/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.dkv.be%2Ffr&newsroom=fd8c1152-e664-4666-b57e-b3844fb3e659\" aria-hidden=\"true\" />\n            DKV        </a>\n    </div>\n</div>\n<p><strong>Credits</strong></p><a href='https://cdn.uc.assets.prezly.com/4d2fb557-3ddf-4b8f-859c-c50d2123e40a/-/inline/no/dkv-conseuences-credits.pdf' class='release-content-attachment' id='attachment-4d2fb557-3ddf-4b8f-859c-c50d2123e40a' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='4d2fb557-3ddf-4b8f-859c-c50d2123e40a'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>DKV-Conse\u0301uences-Credits.pdf</strong>\n        <em class='release-content-attachment__subtitle'>43 KB</em>\n    </span>\n</a><p>\u200b</p>",
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